A study of 587 Wisconsin residents who expect to vote was conducted by telephone October 18 through October 21, 2000. A survey of 587 randomly selected residents has a margin of error of plus or minus 4 percent for percentages of the whole sample. For a percentage near 50 percent, for example, this means that repeated samples would pro- duce results between 46 percent and 54 percent 95 times out of 100.
An additional study of 660 Wisconsin residents was conducted by telephone October 18 through October 21, 2000. A survey of 660 randomly selected residents has a margin of error of plus or minus 4 percent for percentages of the whole sample. For a percentage near 50 percent, for example, this means that repeated samples would produce results between 46 percent and 54 percent 95 times out of 100. All interviewing for both studies was conducted from the telephone centers of Harris Interactive.
Harris Interactive, Inc. is a firm specializing in market research and public opinion polling, headquartered in Rochester, New York. Dr. Gordon S. Black is the author of the survey. Dr. Black has his Doctorate in Political Science from Stanford University and is a widely known authority on public opinion, voting behavior and opinion research methods.
These study results were released to the news media in late October 2000.
